Watts talks about all the top stars of his legendary Mid-South Wrestling promotion. He explores the oil crunch that killed his company and the problems that killed his marriage. His personal tribulations coincided with his reawakened spirituality, and Watts gives readers a lot to think about as he narrates the story of the profound change God made in his life. Wrestling Observer newsletter editor Dave Meltzer calls this book a “must-read” for anyone in the wrestling business."

"The Cowboy and the Cross: The Bill Watts Story" joins the ranks of books by Eddie Guerrero and "Superstar" Billy Graham, all slated for release in the next four weeks.